Reebok NFL Replica Jerseys: A Case for Postponement

500 WORDS

Read the Reebok NFL Replica Jerseys: A Case for Postponement Case Study in the Simchi-Levi et al. text and respond to each of the end-of-case discussion questions. Each question must be answered thoroughly, and responses must be supported by the concepts introduced in the Learning materials.

Provide a brief description of the concepts and the significance of the concepts to practice in general, as well as what problems might be resolved through successful implementation of the concepts.

For the discussion thread, students must support their assertions with at least 2 peer-reviewed journal articles in current APA format. The thread must include a reference list, and each question/answer must be delineated under an APA heading. Each reply must demonstrate a

substantive discussion.

The questions:

Given the uncertainty associated with player demand, how should Reebok approach inventory planning for NFL replica jerseys?

What should Reebok’s goal be? Should Reebok minimize inventory at the end of the season? Or maximize its profits? Can Reebok achieve both? What service level should Reebok provide to its customers?

Are the models in Section 2.2.2 helpful here? What is the cost of underage for a dressed jersey? How might Reebok decide between dressed jerseys and blank jerseys?

Using the forecast for the New England Patriots, what is the optimal quantity to order for each player? For blank jerseys? What profit do you expect for Reebok? How much and what type of inventory is expected to be leftover at the end of the season? What service level?