QSO 500 Milestone Three Guidelines

Question # 00738746 Posted By: spqr Updated on: 09/22/2019 11:29 PM Due on: 09/24/2019
Subject Marketing Topic Marketing Tutorials:
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QSO 500 Milestone Three Guidelines and Rubric

 

Overview: For Milestone Three, you will analyze the data provided for your problem using descriptive and inferential statistics. The data sets can be found in the given case study for your final project, Maruti Suzuki India: Defending Market Leadership in the A-Segment, within the Exhibit section. You will explain the meaning of the results of your data analysis in practical terms and consider the ethics of analyzing data to ensure it is fair, objective, and scholarly. Please keep in mind that the following data sets are quantitative: Exhibit 2, Exhibit 3, Exhibit 4, Exhibit 6, Exhibit 7, Exhibit 10 and Exhibit 11.

 

Using all of your research and your data analysis, you will develop the concluding section of your research report: conclusions and recommendations for action.

 

Prompt: After you have collected your data, analyze it using descriptive and inferential statistics. Based on your research and analysis, develop recommendations to address the research problem.

Specifically the following critical elements must be addressed: Data Analysis:

  1. Accurately analyze the data using the appropriate descriptive statistics.
  2. Construct appropriate tables or graphs to accurately display the results of the data analysis. Include explanations of the meaning of the information presented.
  3. Accurately analyze the data using the appropriate inferential statistics. Be sure to include the output.
  4. Explain the meaning of the results of your data analysis in practical terms (e.g., what were the results? What results were expected? What results were unexpected? What results were unsettling?).
  5. Discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly. What safeguards did you put in place to ensure the integrity of the study?

 

Conclusions and Recommendations for Action:

  1. Summarize your research findings succinctly for stakeholders.
  2. Explain how the research problem can be addressed by incorporating the results from your literature review and data analysis. In other words, what do you now know about your research problem that you did not know or understand before?
  3. Based on the conclusion, make recommendations to address the research problem that are actionable, feasible, and realistic.
  4. Recommend appropriate strategies for handling any potential questions and concerns of stakeholders.
  5. Based on your study, make appropriate recommendations for additional research that would improve the organization’s effectiveness.

 

 

Rubric

Guidelines for Submission: Your milestone must be submitted as a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.

 

Critical Elements

Proficient (100%)

Needs Improvement (75%)

Not Evident (0%)

Value

Data Analysis: Descriptive Statistics

Accurately analyzes the data using appropriate descriptive statistics

Analyzes the data using appropriate descriptive statistics, but analysis is cursory

or contains inaccuracies

Does not analyze the data using appropriate descriptive statistics

10

Data Analysis: Tables or Graphs

Constructs appropriate tables or graphs that accurately display the noteworthy variables with explanations of the meaning of the information presented

Constructs appropriate tables or graphs to display the results of the data analysis, but some tables or graphs are unclear or contain inaccuracies or lack explanation of the meaning of

the information presented

Does not construct appropriate tables or graphs to display the results of the data analysis

10

Data Analysis: Inferential Statistics

Accurately analyzes the data using appropriate inferential statistics, including the output

Analyzes the data using appropriate inferential statistics, but analysis is cursory, contains inaccuracies, or does not include

the output

Does not analyze the data using appropriate inferential statistics

10

Data Analysis: Meaning of the Results

Explains the meaning of the results of the data analysis in practical terms

Explains the meaning of the results of the data analysis, but explanation is cursory, contains inaccuracies, or is not in

practical terms

Does not explain the meaning of the results of the data analysis

10

Data Analysis: Ethics of Analyzing Data

Discusses the ethics of analyzing data to ensure it is fair, objective, and scholarly as well as safeguards put in place to ensure the integrity of the study

Discusses the ethics of analyzing data to ensure it is fair, objective, and scholarly, but discussion is cursory, contains inaccuracies, or does not include safeguards put in place to

ensure the integrity of the study

Does not discuss the ethics of analyzing data to ensure it is fair, objective, and scholarly

10

Conclusions and Recommendations for Action: Research

Findings

Summarizes research findings succinctly for stakeholders

Summarizes research findings for stakeholders, but summary is too comprehensive or lacks

clarity

Does not summarize research findings for stakeholders

9

 

 

 

 

 

 

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  1. Tutorial # 00737728 Posted By: spqr Posted on: 09/22/2019 11:30 PM
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  2. Tutorial # 00737729 Posted By: spqr Posted on: 09/22/2019 11:37 PM
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