PSY3441 - You are at a party and, no matter what you are doing

PSY 3441 6.6

1) You are at a party and, no matter what you are doing or who you are talking to, anytime someone elsewhere in the party says your name, it catches your attention and pulls attention away from the person you are talking to. What process would best explain why this occurs? Briefly explain why your name has such an ability to redirect your attention toward whoever is saying it.

2) Imagine you are the campaign director for a candidate in an upcoming New York political race. Provide a brief example of how you could employ the mere exposure effect to promote your candidate. Mention any means of advertising or promoting the candidate.