Promotional mix elements

Promotional mix elements

As you have seen this week and last, the promotional mix refers to those sets of
alternatives that organisations choose from in order to communicate with consumers
and other interested parties. Last week you considered the appropriateness of public
relations, direct marketing, sponsorship and advertising. For this week's Key
Concept Exercise, you will evaluate and analyse the appropriateness of the remainder
of these methods.

This week's exercise will continue with the theme of promoting knowledge on
childhood obesity and efforts by governments to tackle this problem.

To prepare for this Key Concept Exercise:

 * Read the Required Learning Resources for Week 5.
 * Evaluate the five elements of the integrated marketing communications mix that
were explored in this week's Key Concept Overview:
 * Sales promotion
 * Merchandising
 * Packaging
 * Personal selling
 * Trade shows
 * Consider how organisations can employ these methods to reach their targeted
audiences.

To complete this Key Concept Exercise:

By Day 3, in an approximately 500-word response, address the following issues:

 * From the five promotional mixes elements explored this week, which one(s)
would you employ to promote the message that the government wants to promote?
 * Which ones would you not employ? Why?
 * What objectives would you set for this campaign?
 * What audiences would you target?
 * Explain and justify your answer.

By Day 3, submit your Key Concept Exercise.

When writing your responses, you should synthesise the theory with real-world
experience. Also, use examples of the theories in action in a real organisation
about which you have read, or one in which you have worked.

Be sure to read over your Key Concept Exercise before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.


I Need it after 28 hours from now

resources in the attachments. plus the following Book:

Clow, K.E. & Baack, D.E. (2015) Integrated advertising, promotion, and marketing
communications. Global ed./7th ed.New York: Pearson Education Limited.

 * Chapter 11, 'Database and direct response marketing and personal selling',
pp.326-355
 * Chapter 12, 'Sales promotion', pp.356-383