PROJECT MANAGEMENT

The science of Instagram success: Filtered photos are 21% more likely to be viewed and warmer tones gets more comments

http://www.dailymail.co.uk/sciencetech/article-3091562/The-science-Instagram-success-Filtered-photos-21-likely-viewed-warmer-tones-comments.html

1.) Why do you think this stat of 21% is important for Instagram?

2.) How does this affect advertisers and how they look to better monetize their ads on Instagram?

3.) Do you think Instagram is an effective way to promote a business? Explain your answer.

4.) Because of this stat, do you think more advertisers will look to invest ad dollars on Instagram because of the amount of engagement? Explain your answer.