Project: Company Ataris assignment

Project: Company Ataris

(Time New Roman, Font size 12, 1.5 spacing)

Problem Statement:With the rapid growth Atari saw from their inception to 1982 and the newly emerging personal gaming market, unanticipated challenges and poor management led to Atari’s decline.

Tasks:

1. Write Company Background: Introduction Minimum two page

Timeframe we will be concentrating on 1970-1982.This excludes the crash, may include the WB acquisition.

2. Write in bullets the outline use to analysis Porter’s 5 forces in Ataris; just focusing in the SUPPLIERs. Do not need New entrants, Buyers and Substitutes. Does are done already. Only need suppliers.

Analysis

Porter’s 5 Forces Hardware or software?Both?

IN the 1970s the gaming industry was such that hardware and software were one. IN newer evaluations of the gaming industry now divide them between