Pricing Strategies Assume you are the marketing manager for a local

Question # 00855938 Posted By: wildcraft Updated on: 06/10/2024 09:45 PM Due on: 06/11/2024
Subject Marketing Topic Marketing Tutorials:
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 Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.

Be sure to include the following in your report:

  • Determine your price objective with your justification.
  • Determine the demand of your service and how this influences your pricing strategy.
  • Estimate your cost elements and analyze how this will influence the price of your service.
  • Propose a competitive price analysis.
  • Select your pricing method and determine your final price along with your justification.
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  1. Tutorial # 00851424 Posted By: wildcraft Posted on: 06/10/2024 09:46 PM
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