Powerful positive or negative effect on entire supply chain
Question # 00767478
Posted By:
Updated on: 06/25/2020 11:40 AM Due on: 07/02/2020
1. When Zappos? began, it focused primarily on word of mouth? (WOM) to get its message to people. Word of mouth is which of the promotion mix? elements?
A. Direct marketing
B. Public relations
C. Sales promotion
D. Personal selling
E. Advertising
2. Explain how lean operations can have a powerful positive or negative effect on the entire supply chain.
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Rating:
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