post university mgt201 Beauty and the Beastly Case Study [unit 5]

U5 Assignment: Beauty and the Beastly Case Study

Case Study: The Beauty and the Beastly Situation at Aerospace Design

Case study directions (Note: The case study and the questions are attached under Readings and Activities as Word Documents). Complete the assignment on the Questions Word Doc file and then submit the completed exam to the link provided in Unit 5. The objective of this assignment is testing your knowledge since it covers several of the subjects we have reviewed in class.

1. Read the case study* {also found on Page 320 of your textbook}: The Case ( 8-1) of the Beauty and the Beastly Situation at Aerospace Designs’ Marketing
2. Part One: provide a chart/table clearly delineating the main players and situation as you understand it. This can also be a bulleted list if you prefer.
3. Part Two: answer each of the five questions separately as per the directions below. Do NOT write one long essay.
4. Check under Course Announcements for Assignment Grading Rubric that will give you more directions as to the grading elements for this analysis.
5. The questions need to have complete academic data followed by observations based on your readings in the textbook, information from the Library, accredited websites, business journals, magazines and newspapers.
6. State the question and then provide analytical answers to each question by writing a short essay (a minimum of two to three paragraphs) with properly cited (use APA Guidelines – they can be found under the Course Information tab) research supporting your theories of what happened and what you understand in the impact on the players.

Note: Link to submit online assignment under assignment heading

* CASE 8-1 BEAUTY AND THE BEASTLY SITUATION AT AEROSPACE DESIGNS’ MARKETING DEPARTMENT case from the textbook by Robert N. Lussier and John R. Hendon entitled Human Resource Management, Functions, Applications, Skill Development (2013), pages 319-320.