Post MGT416 all discussions latest 2015
Post MGT416 unit 1 DB 1.1 & DB 1.2 latest 2015
DB 1.1
Read these articles:
http://www.information-age.com/technology/mobile-and-networking/123458357/wearable-technology-looking-data-behind-buzz
and
http://www.forbes.com/sites/willburns/2013/02/27/nine-business-applications-for-google-glass-love-ideasicle/
1. What are the marketing pros and cons of wearables?
2. Discuss the marketing ideas Forbes lists. Do you think they are viable? Are there other marketing ideas they missed?
3. Are their other products that you can see on the horizon that add to the Web 3.0+ world? Driverless cars?
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 1.2
First be sure to watch the video on perfomance metrics in unit 1. (http://www.youtube.com/watch?v=JbXNS3NjIfM)
then Go tohttp://www.google.com/analytics/index.html
What does Google analytics do (you may want to review the video in unit one
again.) Click around and report one or two things you found out that Google
analytics does that relates to the metrics discussed in chapter 2 on pages
46-55.
Some ideas - check out a success story or download an image of a dashboard...
In order to be eligible for top grades, you must do the following:
· Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
· Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
· All your entries must be thoughtful and substantive
· All your entries should contain specific marketing terminology and/or include concepts/theories from the text
· Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 2 DB 2.1 & DB 2.2 latest 2015
DB 2.1
Go to
http://www.weebly.com/
Create a web-site for a product of your choosing that would target a particular
demographic. For example, a fishing lure targeted at Bass
competitors.
Share it with the class by adding a link to it. Discuss the process. How easy
was it?
Make it fully functional and add at least one
photo and at least one page of full content. Create links. Remember content is
king!
Here is mine...http://internetmarketingmkt305.weebly.com/
- Your website will be 50% of your grade so put some effort into it
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Your website will be 50% of your grade so put some effort into it
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 2.1
Sourcing products from around the world is easy. Go to the website Alibaba -http://www.alibaba.comand find a product to source.
There are millions of products to choose from so do not get overwhelmed.
Focus on 3 of the best vendors in that product category and tell us about why you would choose them. See if you can get a quote. Be sure to supply the links to each of the sites.
Share your comments on the site.
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 3 DB 3.1 & DB 3.2 latest 2015
DB 3.1
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Survey Monky is a website that helps businesses create
surveys. Go to the link below and read how to create Successful surveys.
Using the best practices create a survey for a Hotel looking for feedback
from a customer after a recent stay. This is both an assignment and a discussion point. In order to be eligible for top grades, you must do the following:
DB 3.2 Ethics have become a significant factor when marketing on the Internet... your thoughts? Use an example of an organization that lost credibility based on unethical activities. What would you recommend they do to recapture the trust of their customers? In order to be eligible for top grades, you must do the following:
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75 |
Post MGT416 unit 4 DB 4.1 latest 2015
DB 4.1
Looking at the six basic things people do online (page 189) rank the time you spend doing each. What sites do you use or are on most often? How have these sites tailored their messages to you?Be specific and show examples.
Mobile Marketing is seen as the big "new" marketing media (I use new loosely when it comes to anything to do with technology.) Research and find what are the trends for 2014 and what demographic is the largest user group.
On page 216 the mobile User segments are described - which one are you and how will the trends affect you?
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 5 DB 5.1 & DB 5.2 latest 2015
DB 5.1
Using any travel site you like, price out a vacation for 4 to Disney from New York for one week the week of March 8th through the 15th, (2 adults and 2 children.) Oh, you have a budget maximum of $5,000. It must include a hotel, air and car (unless you are staying on Disney property and will not need a car.) We will discuss your choices and how the prices differ or if they don't. Let's see who can get us the best deal.
Provide links. Be sure to discuss you overall experience. How long did it take you to do this. What site did you use and why?
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 5.2
I thought it would be a fun project to have you go tohttp://www.networksolutions.com/index.jsp
1. Look up a domain name that you would like to have. See if it is available.
How much would it cost to have it?
2. Then go tohttp://www.networksolutions.com/whois/index.jsp
and find out who owns different domains.
If you need help ...try
Dogs.com
Hotdog
Hearts
Also, look up your own name...does someone own it? Should
you?
Discuss what you find.
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 6 DB 6.1 & DB 6.2 latest 2015
DB 6.1
Viral Marketing is an idea that spreads and spreads and spreads. If you have never read Malcolm Gladwell's The tipping point I urge you to do so. An excerpt is below. Also, Seth Godin is the Godfather of viral marketing.
Research viral marketing and come up with 5 tips on how to get something to go viral. What are the basics that you need to be successful. Post an example of something that went viral.
http://www.gladwell.com/tippingpoint/tp_excerpt1.html
http://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html
and another Ted talk from Seth
http://www.ted.com/talks/seth_godin_on_sliced_bread.html
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 6.2
Some say EMail marketing is dying or already dead.
Provide an example and discuss your thoughts. What do you do with emails you
receive from companies? Have you ever opted in to get an email?
Do you have examples of effective emails or what would get you to buy into
them?
Include Groupon or Living Social in these discussions. How effective are their
emails or any others and why?
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 7 DB 7.1 & DB 7.2 latest 2015
DB 7.1
What are the basic functions of SEO strategies? Research the ways marketers gets their pages to the top page on a search engine. Be sure to cover... SEO, PPC, natural search, paid search and keywords in your answers.
If you are a small company with limited resources what can you do?Why might an organization choose to be # 2 or 3 in a list search results?
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 7.2
How can an organization integrate social media marketing into their social marketing strategies? Name a brand that really uses social media well.
Also, discuss ways a company has to deal with a bad review on Social Media. Have you ever written a bad review? We may have touched on this once already but are reviews important? Go to yelp and find the worst review you can find. Then the best - share the links.
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
Post MGT416 unit 8 DB 8.1 & DB 8.2 latest 2015
DB 8.1
Find a company online that you think does a poor job with relationship marketing. In what ways and with what tools would you use to help them become better at relationship marketing.
Also,
With the technology constantly changing the tools Marketers have, I thought it would be great to end with a discussion based on what could be changing in the field.
Check out the following and find your own to comment on. We did touch on viral videos but you could add more comments on how effective they need to be because Video is a must have marketing tool now.
http://adage.com/article/guest-columnists/collaborative-video-creation-coolest-thing/244569/
http://www.cmo.com/articles/2013/7/18/Whats_Next_Big_Thing_CWTK.html
In order to be eligible for top grades, you must do the following:
- Post your response to the main discussion board topic on or before Wednesday (minimum of 150 words)
- Respond to a minimum of 4 of your classmates on or before Sunday (minimum of 75 words)
- All your entries must be thoughtful and substantive
- All your entries should contain specific marketing terminology and/or include concepts/theories from the text
- Cite all your references to the text including page numbers and external sources of credible information
DB 8.2
Please enter a few final thoughts on the course here. What were some important takeaways? What were you surprised to learn?
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Rating:
/5
