Post MGT408 unit 6 assignment

Post MGT408 unit 6 assignment

Question # 00016759 Posted By: mac123 Updated on: 06/03/2014 06:35 AM Due on: 06/30/2014
Subject Business Topic Management Tutorials:
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Case Analysis: Mattel

Read theCase for Analysis on Mattelon pages 361-362. Answer Discussion Questions 1 & 2.

1. Why were Mattel's managers so slow to change their decision-making about the design of the Barbie Doll over time and what kinds of cognitive errors may have contributed to this?

2. What kinds of factors affected the way managers at both Mattel and MGA made their decisions over time during their battle over control for the Bratz dolls?

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