phD - ASSIGNMENT 1 - PART A & PART B

ASSIGNMENT 1 PART A

Write a 800- to 1,050-word paper in which you do the following:

Identify a specific company that has a strong track record for innovation over time and explain how they commit to this approach. If possible, consider utilizing the company for which you currently work or a company for which you would like to work in the future.

Analyze a company or product that has failed at innovation. For example, Blockbuster or Kodak.

Compare the two companies. What do they have in common? What did they do differently that lead to successes or failures in innovation?

Include at least one reference for each company and a third reference with general illustration of innovation best practices.

Format your paper according to APA guidelines.

PART B

Select the same company used above

Identify one innovation or innovative product from the company.

Analyze in no more than 350 words where the specific innovation or innovative product falls on the continuum using Figure 1.1 in Chapter 1 of Strategic Innovation Management.

Format your paper according to APA guidelines.

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