Perform several of the channel functions themselves

1. When choosing retail partners, manufacturers look at all of the following EXCEPT _______.

channel member characteristics

number of advertising outlets

basic channel structure

distribution intensity

2. Estée Lauder would not choose to sell to CVS or Dollar General because ________.

its customers would not expect to shop at those stores for high-end cosmetics like Estée Lauder

there are not enough CVS or Dollar General stores to reach its customers

its prices are too low for CVS and Dollar General

3. Which of the following is a likely result of companies being able to perform several of the channel functions themselves?

Higher cost for the consumer

Increase in costs

Greater efficiency

Less control over the product