PepsiCo: Is diversification a choice?
Question # 00343897
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Updated on: 07/22/2016 12:17 PM Due on: 07/22/2016

PepsiCo: Is diversification a choice?
Analyze the case study based on the questions given below. This case study assignment is tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study. (see attached)
How are organizational changes that PepsiCo implemented impacting its performance? What role does PepsiCo’s management play here?
This weeks Readings:
- Strategic planning tools. (2009). InEncyclopedia of Management(6thed., pp. 869-875). Detroit: Gale.
- SWOT analysis. (2009). InEncyclopedia of Management(6thed., pp. 915-918). Detroit: Gale.
- Coman, A., & Ronen, B. (2009).Focused SWOT: Diagnosing critical strengths and weaknesses.International Journal of Production Research, 47(20), 5677-5689. Doi:10.1080/00207540802146130( Library)
This week’s discussion activity focuses on analyzing the internal strengths and weaknesses and external opportunities and threats for your firm.
Firm: Bank of America
1 page needed
- Competitive position of your company within its industry. An analysis of the strengths and weaknesses of your company from the point of view of the Resource Based View of the Firm model and any other strategy frameworks that provide insight into your company’s strategic competitiveness. Discuss your company’s strategy for competitive advantage (i.e. cost leader, differentiation, etc.) and your opinion about how they might change or improve this strategy.
- Growth potential of your firm.Analyze the opportunities and threatsof your firm, how your firm, based on its resources, can determine business opportunities as a result of the external environments. To do this please use the PESTEL model (politics, economics, society, technology, environment, legislation).

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Rating:
5/
Solution: PepsiCo: Is diversification a choice?