Organizational Communication - When discussing communication

Organizational Communication

Need an short write up on the topic below. The write up needs to be 250 words in length. No plagarism.  

When discussing communication, Auditor General Randall L. Exley explains that how a person communicates (i.e., what channels he or she uses) is just as important as the message. He also feels that receiving feedback is often more important than sending a message. Knowing your receivers and establishing a relationship with them is vital (Skidmore-Williams, 2013).

What do you think about Exley's ideas about communication? Do you agree that it is more about listening than talking? Is audience analysis as important of a concept as he believes it to be? Explain.