Organizational Communication - the United Airlines overbooking

Organizational Communication

the United Airlines overbooking crisis. In at least two brief paragraphs describe:

1 -- How you think the organization was effective or not, and why.

2 -- Another organization that you've seen use a similar strategy in a communications crisis, and if it was effective.

If you remember seeing news or social media reports of either of these incidents at the time, describe your feelings about the crisis then and now. Did it affect your ongoing opinion of the organization?  References to crisis communication research/theories from the textbooks are always suggested, as well.