“Optical Distortion” business case!

“Optical Distortion” business case!

Question:

The article titled “Strategy is Choice” presents a set of five questions in an integrated cascade of choices. In the case “Optical Distortion,” OD has a new business and is considering a new offering. Use the integrated cascade of choices to evaluate OD’s business opportunity. Then use the cascade to evaluate their new offering.

For your reference the 5 questions regarding strategy are:

1. What is company’s winning aspiration? The purpose of the enterprise and its motivating aspiration.

2. Where will the company play? A playing field where the company can achieve that aspiration

3. How will the company win? The way you will win on the chosen playing field?

4. What Capabilities must be in place? The set and configuration of capabilities required to win in the chosen way.

5. What management systems are required? The systems and measures that enable the capabilities and support the choices.