opening case study
Question # 00850151
Posted By:
Updated on: 01/31/2024 09:59 PM Due on: 02/08/2024
- View the YouTube video on Unilever’s Ala in Brazil (http://www.youtube.com/watch?v=WhmYtfL6s_8). Given that Unilever is viewed as being highly innovative in Brazil, does the video confirm this reputation? Why or why not?
- Do you think that small, entrepreneurial ventures could be as effectively innovative as an enormous firm like P&G in emerging markets?
- Visit Trendwatching.com’s web page on “Sachet Marketing” at http://trendwatching.com/trends/sachet_marketing.htm. Why might the concept of a sachet be relevant in international business beyond soap or laundry detergent?
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