One of the key factors to consider in a market research

One of the key factors to consider in a market research project is the extent to
which a researcher needs to have an understanding of, and sensitivity to, cultural
matters and issues when conducting his/her research, especially with international
initiatives.Over the past few weeks, you have assumed the role of a junior marketing
executive overseeing the research on your organisation’s new smartphone initiative
in Sub-Saharan Africa. In this week’s Key Concept Exercise, you will consider the
cultural dynamics that can impact marketing research efforts, as well as the most
appropriate data collection methods and tools to use in the research process, given
those dynamics.To prepare for this Key Concept Exercise:Read the Required Learning
Resources for Week 7.Think about the impact culture can have on marketing research
projects.Research reliable sources of information on the smartphone target
market.Consider the role of technology and social media in the marketing research
process.To complete this Key Concept Exercise:By Day 3, in an approximately 500-word
response, address the following issues/questions:What types of cultural issues could
you as the junior marketing executive encounter?What could be the potential impact
of these issues on your ability to carry out effective marketing research?Discuss
whether or not culture could influence the extent to which quantitative and
qualitative data are collected by the researcher.

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