One concept you have been introduced to is the concept of ‘value-adding

One concept you have been introduced to is the concept of ‘value-adding.’ Associated with value-adding is the concept of value proposition. How are both of these necessary for a firm to be successful in its marketing strategy? How might these lead to ethical situations within marketing practices?
Include in your discussion post, personal observations as well as concrete examples to support your views. Initial posts should be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.