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Analyze the six paths to creating blue oceans (pages 49-80) as they pertain to your company/product or service (2-4 pages).
Determine what can be done (or has been done) to appeal to customer tiers outside your target market (from week 4’s work).
Create a plan incorporating findings from 1 and 2 above (1-2 pages).
Draw a new strategy canvas that shows the implementation of your new strategy. You will use information from week 4 (items 2, 3, 4) as well as this week (items 1, 2, 3).
Deliverables:

This paper will be 4-7 pages and will include:

An analysis of the six paths to creating Blue Ocean Strategies
A plan to address customers outside your target market
Draw a new strategy canvas after your new strategy is (or has) been implemented.
Requirements:

Please include a title page, abstract, table of contents, and a references page in addition to the actual content pages required. Be sure your paper is well written, and free of grammatical errors.