MRKT310 week 3 quiz latest 2015 december [ selected questions]

Question 1

Wny is it important for marketers to understand consumer behavior theories?

Because they may be able to manipulate consumers into purchasing their products

Because marketers need to develop strategies for each of the consumer behavior factors

Because consumers are all different and need different products and services

Because in addition to marketing stimuli, the consumer has other stimuli they bring to their decision-making processes

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Question 2

Which of the following stimuli can a marketer control?

When a consumer purchases a product or service offering

The consumer's social class

The price of an offering.

A consumer's relationship with a brand

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Question 3

How can a marketer influence the decision of a consumer who identifies with the upper social class?

By ensuring a reasonable price for the product

By appealing to their need for exclusivity by limiting distribution to only one exclusive retailer

By widely advertising in major urban newspapers

By only selling through the internet

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Question 5

Consumers ask their friends for product recommendations during which stage of the Consumer Purchasing Process?

Need recognition

Product choice and purchase

Search for information

Product evaluation

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Question 6

What happens if a consumer purchases a product that does not live up to his expectations following an extensive consumer decision making process?

The customer tells all his friends about his bad experience in hopes of influencing them to not purchase the product.

The customer returns the product and hopefully gets a refund.

The customer begins the decision-making process over again and hopefully has a better result.

The consumer experiences cognitive dissonance.

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Question 8

At what stage of the consumer decision process can a marketer influence the customer by having a highly recognizable brand name?

Search for information

Product choice and purchase

Need recognition

Product evaluation

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Question 9

At what stage of the consumer decision process can a marketer focus on creating primary demand for a new product?

Product evaluation

Need recognition

Product use and evaluation

Search for information

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Question 10

A buying decision in which the consumer is highly involved means:

the consumer views the purchase as risky because of the price or because the purchase will reflect some aspect of her personality that is important to her.

the consumer doesn't trust advertising and insists on taking the time to do all the research himself.

the consumer will make a list of pros and cons for each of the products under consideration.

the consumer likes to save money and shops for deals on every purchase.

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