Module Project Part 1: Draft proposal

This week, you will develop and submit the first part of your Module Project: a draft proposal.

Review the Module Project brief from Week 1, as appropriate, to re-familiarise yourself with the project and the deliverables.

By Day (tuesday)

• Develop and submit the first part of your Module Project: a draft proposal (300-500 words).

Your draft proposal will include the following:

• Develop the scenario of the 'green' clothing company further.
• Provide a name of the organisation for which you will act as marketing researcher.
• Provide some background including internal and external information on this organisation; this should include (but is not restricted to) identifying:
  • The organisation
  • The products and services that it offers
  • Its position within the industry
  • The extent of competition within its industry
• Outline the market that you intend to research, and explain why you have chosen it.
• Outline how your role as a marketing researcher will benefit the long term success of this company.

• Submit the first part of your Module Project.

Be sure to read over Part 1 of your Module Project before submitting it to your Instructor. Make sure the spelling and grammar are correct and the language, citing and referencing you use when providing your opinion are appropriate for academic writing.

Wilson, A.M. (2011)Marketing research: an integrated approach. 3rded. [Electronic Book]. Harlow: Financial Times/Prentice Hall.

Chapter 5, 'Collecting and analysing qualitative data' (pp. 101­128)