Module 4 Case Study-Coca-Cola Company’s strategic controls

In Module 4, we will conclude the case study process by researching the Coca-Cola Company’s strategic controls and their fit with the company's chosen strategy.

Keys to the Assignment

• Step One: Review your Case papers from Modules 1-3 so that you are familiar with the mission, vision, SWOT, strategy, and strategic choices you have identified over the course of the class.

• Step Two: Research the structure, systems, people, and culture at the Coca-Cola Company. You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.

• Step Three: Describe the Coca-Cola Company’s organizational design, key strategic control systems (e.g., budgeting and variance analysis systems), primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the Coca-Cola Company’s strategy.

• Step Four: In a 6 to 8 page paper, critically evaluate the fit—or the lack of fit—between the company's mission, strategy, and organizational components crucial to implementation. Do these components complement the strategy? Why or why not?

• Step Five: Choose three (3) of the thirteen ethical "prescriptions" included in the following article: http://www.scu.edu/ethics/practicing/focusareas/business/strategic-plan.html. Next, discuss the extent which the company's sense of business ethics has been embedded within its strategic management process, as evidenced by your chosen three indicators.

• Step Six: What changes would you—as the CEO—make to better assure the success of the company's strategy? This is the most important section of the Module 4 Case.

• Step Seven: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company’s consultant. This is a professional document.