Module 3 Assignment 6 - Demonstrate Your Key Performance Indicator

Module 3 

Assignment 6: Demonstrate Your Key Performance Indicator (KPI) Knowledge

Instructions

Background

Although there are many key performance indicators, this assignment aims to focus on KPIs that would benefit and support new product launch strategies. For this assignment, you will identify KPIs for pricing, promotions, and overall success.

Instructions

An essential role for marketing managers is communicating how to measure the success of innovative product launches and creative marketing strategies. Your CMO has asked your team developing the new product to explain the KPIs used to measure success in a monthly meeting.

· For the two pricing strategies you discussed in Week 5, identify two performance metrics, one for each strategy.

· Consider your promotional strategy in Week 5. What is a performance metric that will be applicable to the strategy?

· What metric will you use to measure overall success?

Length: 3-5 slides excluding title and reference pages, including  audio for each slide. Use a different layout, color scheme, style, graphics, and fonts. This project should look nothing like your previous presentations or Infographics.

References: Include a minimum of 3 scholarly references.

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University's Academic Integrity Policy.

When applicable, conduct a Turnitin pre-check, upload your completed assignment, and click the Submit to Dropbox button.