MMHA 6800 - Marketing for International Health Care Organizations

Discussion 1: Marketing for International Health Care Organizations

As a result of globalization, many health care organizations have established facilities in other countries. These international endeavors have created new challenges for marketing products and engaging potential consumers. For this Discussion, you examine the impact of globalization on international health care organizations and recommend marketing strategies.

To prepare:

• Select a U.S.-based health care organization that has opened or is planning to open a branch in another country.
• Consider the impact of global marketing on the success of the branch facility.

Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleaguesâ postings. Begin by selecting the âPost to Discussionâ link and then select âCreate Threadâ to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clickingSubmit!

By Day 3

Post a cohesive response to the following:

Briefly describe the health care organization you selected. Assess the impact of global marketing on the success of the organizationâs branch facility. Include specific marketing strategies that may improve the organizationâs international success. Then, evaluate competitive advantages for this organization in relation to medical tourism. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.