MMHA 6800 - Environmental forces and trends

Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and business factors, and changing regulations) can have a tremendous impact on the success of an organization’s marketing plan. Therefore, it is important for health care leaders to continuously assess the strengths, weaknesses, opportunities, and threats (SWOT) of these forces and trends to ensure that their organizations are applying the appropriate marketing strategies. For this Assignment, you need to conduct a SWOT analysis of an environmental force or trend and consider how it might impact your own health care organization.

In a 4- to 5-page report, address the following:

• Analyze the environmental force/trend you selected. Include how the organization in the article is using the force/trend to better understand itself.
• With your selected health care organization in mind, conduct a SWOT analysis of the environmental force/trend you selected.

  Note: Be sure to use the SWOT Analysis Template in this week’s Learning Resources.

• Analyze how the force/trend might impact the marketing of your organization. Recommend strategies to maximize opportunities and overcome threats.