MKTG410 Unit 4 - Individual Project

MKTG410 Unit 4 - Individual Project

Assignment Details

Before selling products internationally, business owners should evaluate prospective countries to determine if they are a good fit for the business. Many factors could potentially disqualify a country as a strong market location for your company.

Watch the following videos to learn about countries with the greatest opportunities for international success:

• 10 Best Countries to Invest in Business
• 15 Countries Americans Are Not Welcome In

Several factors may disqualify a country from international consideration, including the following:

• Historically having political differences between the country and the United States
• A recent history of military actions or wars between the country and the United States
• Cultural, religious, or social differences and conflicts

After watching the videos, download this assignment template. Then, in a 3–5-page paper, respond to the following:

• Why is it important to closely evaluate countries before selling in them?
• What are 1–2 countries with great potential for American companies and why? 
• Who are 1–2 countries that may not want to purchase American products and services and why?
• Why do American culture, values, and political ideologies matter when selecting international markets?