MKTG340 Week 3 Blog Project Latest 2017 September

Week 3 Assignment

1. Analyze the e-mail alerts and promotions you have been receiving for the companies you have been following. Do the e-mails follow good direct marketing and e-mail design principles? Are they compliant with the CAN-SPAM act? What changes would you make to these e-mail strategies?
2. Analyze the website you are following to determine if the company is using the Internet Is to their full advantage.
3. Evaluate a website in terms of how it uses the critical strategy elements of direct marketing to achieve its generic direct marketing strategy goals.
4. Discuss the above in your blog.

Don't forget to submit your assignment.