MKT552 - VALUE MARKETING

All work must be free of any form of plagiarism. Put written answers into your own words. Do not simply cut and paste your answers from the Internet and do not copy your answers from the textbook. I need graduate level work 500-750 words. Please answer ONE of the following, for each unit:

Unit 1
1) Examine the target market Bill Bierberbach identified for Ron Jon and how he could market to this group.
2) Recommend how an ice cream vendor at the beach could create the four types of utility.
3) Analyze how business planning helps managers in the firm.


Unit 2

1) One of the strongest influences on our consumer purchase decisions are gender roles. How are gender roles likely to influence the children’s toy industry? Discuss.
2) Analyze why CRM influenced marketers to change their focus from share of market to share of customer.
3) Examine what the disadvantages and advantages are associated with test marketing.


Unit 3

1) Analyze cannibalization. How does line extension strategy increase the risk of cannibalization?
2) Evaluate the social and physical dimensions of the service encounter, explaining how marketers can use these dimensions to improve the quality of the service encounter.
3) Examine the advantages and disadvantages of using demand-based pricing?


Unit 4

1) Compare reach and frequency. For which type of products is media reach more important? For which type of products is media frequency more important? Discuss.
2) Examine several ways in which management can evaluate sales force performance.
3) Compare and contrast a conventional marketing system with a vertical marketing system (VMS).