Mkt500 week 10 discussions

Discussion 1
"Effective Marketing Plans" Please respond to the following:

• Assess what makes an effective marketing plan. You can be generic in your answer or use a specific brand or product in your response.
• An entrepreneurial neighbor admits to you that he does not have a marketing plan. Instead of a marketing plan, he religiously follows his business plan, which has elements of a marketing plan. Analyze this statement and provide a rationale response based on what you know about marketing plans and what it takes to have a successful business, brand, product, or service.

Week 10 Discussion 2

"Peapod Video" Please respond to the following:

• Discuss the process you would utilize to develop a marketing plan for Peapod.
• Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.