MKT456 Discussion - Return on Customer (ROC)
Question # 00833694
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Updated on: 11/01/2022 09:11 PM Due on: 11/02/2022
MKT456
Discussion (50 points) Refer to Chapter 11: Consider the concept of “Return on Customer” (ROC) as discussed in the chapter.
- What kind of advantages and benefits are possible for a company adopting this objective?
- How would it help a company balance the short-term and long-term goals of the company?
- Explain how ROC is different from customer lifetime value LTV?
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Solution: MKT456 Discussion - Return on Customer (ROC)