MKT310 week 5 assignment

Offering. Describe your product (Iphone) offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects?
2.Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy? 
3.Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in Week 4?
4.Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy? 

Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

• Prepare as a word processed document (such as Microsoft Word). 

• Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions.

• Be sure your name, writing assignment number, and the name of your product or service and new target market are on the first page of your writing assignment.

• Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts. 

• If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use MLA or APA style, or any other college-level style guide. More information about using a style guide can be found in the 's virtual library accessible from your LEO classroom or at .edu/library.