MKT310 final exam 2014 summer

Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25)

Question 2. 2. (TCO 2) Describe the Asian-American ethnic subcultural group, demographically and by lifestyle, noting significant consumer characteristics. (Points : 25)

Question 3. 3. (TCO 3) Although the relative size of age cohorts within a culture is determined by a number of factors that can vary from one generation to the next, what is the primary cause of the relative size of the same age cohort differing between cultures? (Points : 25)

Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25)

Question 5. 5. (TCO 5) Research has shown Kinsei engineering can be an effective way to design products. Explain how Kinsei engineering works and provide an illustration that demonstrates your understanding. (Points : 25)

Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25)

Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse. (Points : 25)

Question 8. 8. (TCO 8) A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched her share of TV was overheard outside of a theater that was playing the Marilyn Monroe classic Gentlemen Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so large and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty. (Points : 25)

Question 9. 9. (TCO 9) Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration. (Points : 25)

Question 10. 10. (TCO 10) Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles? (Points : 25)