MKT301 2019 Full Course Latest

Question

MKT301 2019 Full Course Latest

Question # 00715618 Posted By: rey_writer Updated on: 02/04/2019 10:22 AM Due on: 02/04/2019

Subject Education Topic General Education Tutorials:

Question

Module 1 Discussion

Discussion 1: Why Do We Need to Learn About Marketing?

Marketing has touched many aspects of our lives since childhood; we are consumers. As professionals, mastering marketing techniques makes us valuable in the workplace. Marketing plays a role across all industries.

Week 1 Discussion Post

First, we’ll research definitions of marketing from course readings and reference books. Then we’ll apply marketing to our career paths with a hands-on professional application.

Find three different resources that define marketing. Analyze these definitions. Rather than looking at the definitions, think about them and explain marketing using what you learned. If you are looking at the text or reference book entry and changing a few words here and there, you are NOT LEARNING anything and you are probably copying or editing. With your book closed and the definitions out of sight--that is when you start writing YOUR version.

Share your definition of marketing and cite the three sources used within the post. Do not copy or quote; explain marketing in a way that features your style of thinking and writing. End your post by providing an APA-formatted reference list for the three sources that helped develop your definition of Marketing.

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

· Select a post from a classmate and discuss how it compares with your posted definition.

2nd Interactive Response:

· Select another post from a classmate and discuss how the content connects to customer value, segmentation, targeting, or positioning.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Week 2 Discussion Post

Select a product or service from the MKT301 Product List and research a company that sells this type of product or provides the service. Based on your definition from Week 1, analyze whether the company should be considered good marketers or not.

The list is divided into categories that reflect career paths followed by many of Trident’s students. It allows you to pick a product that can work for your future profession. If you would like to choose a product or service not listed above, you must receive faculty approval early in Week 1. If you did not get approval prior to posting, you may need to redo the work.

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

· Select a post by a classmate and critically assess the sources used. Explain if they appropriate for undergraduate study and managerial applications.

2nd Interactive Response:

· Select a second classmate’s and critically analyze if the examples presented show an understanding of the role marketing plays in business today.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Why a discussion post and replies for each week? Planning and time management are invaluable skills for business professionals who juggle jobs, personal lives and other endeavors. Coming to terms with balancing priorities in an academic setting is a transferable skill to the workplace. Making optimum decisions about scheduling can help you excel along the career path.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of work submitted. Rubrics for Cases and SLPs are found on the Dropbox link for those assignments.

Module1 - Case

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Assignment Overview

Research: Understanding The Marketing Environment

To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.

Case Assignment

Using the industry of the product/service you chose in your Discussion assignment, complete the following:

Industry Research

· Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), conduct secondary research on the industry in which your chosen product/service operates.

· From your research and what you have learned in the readings, identify 3 marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case1) to create your submission.

Assignment Expectations

Your submission will include:

· Trident University International’s cover page

· A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

· The reference list page in APA format (see specific research requirements)

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. You can access the rubrics under "Assessments" above.

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Module 1 - SLP

INTRODUCTION TO MARKETING, CONSUMER, AND PRODUCT

Marketing Environment Application

In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.

Real-World Application

· Analyze why & how each of the three marketing factors will impact the chosen product/service.

· Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP1) to create your submission.

Assignment Expectations

Your submission will include:

· Trident University International’s cover page

· A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

· The reference list page in APA format

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubrics can be viewed under Assessments at the top of the page.

Module 2 - Background

BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS

Required Reading

Introducing Marketing Textbook:

Creative Commons License 3.0: https://creativecommons.org/licenses/by/3.0/legalcode

John Burnett

Introducing Marketing. Retrieved from https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388

Pub Date: 2011

ISBN 13:

Publisher: BCcampus

Read the following chapters:

3. Marketing research: An aid to decision making

4. Understanding buyer behavior

10. Channel concepts: Distributing the product

Short Video Lectures

Why Market Research is Important

https://www.youtube.com/watch?v=1Fja06iCIE0

1.2 The History of Marketing Research

https://www.youtube.com/watch?v=cwW4QUAuKd8

The importance of studying consumer behavior

https://www.youtube.com/watch?v=v1q1nnPCcKw

Millennials: Changing Consumer Behavior: Goldman Sachs' Lindsay Drucker Mann

https://www.youtube.com/watch?v=GwdtMs9ulLE

Gen-Z Matters More than Millennials: Goldman Sachs' Christopher Wolf

https://www.youtube.com/watch?v=Y8mZx4o32vs

Understanding distribution channels

https://www.youtube.com/watch?v=_Hxho7Ub-8o

Distribution Channels

https://vimeo.com/120987328

Optional Reading

Marketing Research and Intelligence Association

https://www.mria-arim.ca/

Occupational Outlook Handbook -Market Research Analysts

https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm

Marketing Research Association

https://www.insightsassociation.org/

A Model of Industrial Buyer Behavior

https://www.jagsheth.com/buyer-behavior/a-model-of-industrial-buyer-behavior/

Consumer Behavior: The Psychology of Marketing

https://www.consumerpsychologist.com/

Distribution: Channels and Logistics

https://www.consumerpsychologist.com/intro_Distribution.html

Channels of Distribution

http://consumerpsychologist.com/distribution.html

Resources

US Census Bureau: American Fact Finder Database

https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

Nielsen

http://www.nielsen.com/us/en/about-us.html

Association for Consumer Research

http://www.acrwebsite.org/

Discussion 2 The Marketing Mix: Value Added

This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.

Week 1 Discussion Post

Using the product/service chosen in Module 1 complete the following:

Explain what product/service you are working with (this paragraph can be reused during class).

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Not including the first paragraph describing your product, this post should be 1-2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

Select one post from a classmate and critically analyze the rationale provided for marketing the product/service.

2nd Interactive Response:

Choose another classmate’s post and provide consumer feedback.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great”, specify why and be detailed in your explanation. You may use research in your responses but it is not required.

Week 2 Discussion Post

Provide the quick overview of the product or service.

Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.

A source that may help you: The US Census Bureau's American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Not including the first paragraph describing your product, this post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

Select a classmate’s post and critically analyze the proposed target market. Is it a good fit?

2nd Interactive Response:

Select a second classmate’s post and critically analyze the research used to support the choice of target market. Is it a sufficient?

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of work submitted.

Module 2 - Case

BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS

Case Assignment

Getting Your Product into the Hands of Consumers

It is time to determine how to make your product or service available to the consumer. Using your readings and at least one article from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central), develop a distribution system.

Channel Levels

Select either direct versus indirect distribution by writing about the pros and cons of both methods. (Research support is required)

Needs of Target Market

Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required)

Digital Commerce

Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case2) to create your submission.

Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

The reference list page in APA format. Remember to include at least one article from Trident Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central).

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. Rubrics can be viewed under “Assessments” at the top of the page.

Module 2 - SLP

BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS

Buyer Behavior Application

Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, the company will quickly go out of business.

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service.

Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.

You must use at least two articles from the Trident Online Library’s online databases (Academic Search Complete, Business Source Complete and/or ProQuest Central). The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged

Use the attached APA-formatted template (MKT301 SLP2) to create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

The reference list page in APA format (see specific research requirements)

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.

Module 3 - Background

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Required Reading

Introducing Marketing Textbook:

Creative Commons License 3.0: https://creativecommons.org/licenses/by/3.0/legalcode

John Burnett

Introducing Marketing. Retrieved from https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388

Pub Date: 2011

ISBN 13:

Publisher: BCcampus

Read the following chapter:

8. Communicating to mass markets

Optional Readings

Understanding the Promotional Mix

https://www.youtube.com/watch?v=MpBAmPRznGI

Definition of IMC (Integrated Marketing Communication) by Dr Yahya Alavi

https://www.youtube.com/watch?v=sOfHtANrmbI

Marist College: The Importance of Measurement in Integrated Marketing Communication

https://www.youtube.com/watch?v=jHv05HcDz2A

Internet Marketing (Electronic Commerce)

https://www.consumerpsychologist.com/intro_Internet_Marketing.html

Resources

AdAge

http://adage.com/

AdWeek

http://www.adweek.com/

Marketing Week

https://www.marketingweek.com/

Multimedia Marketing - The Latest Marketing Knowledge

http://multimediamarketing.com/

Discussion 3: Marketing for the People!

Marketing for the People!

Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone. You don’t want to be considered “fake news.”

Week 1 Discussion Post

Writing for Publication

The focus of your work will be integrated marketing communication (which includes advertising, public relations, personal selling, sales promotion, and direct marketing). Research a controversial marketing, advertising, or public relations scenario/event and provide an overview of it along with your rationale for wanting write about it in next week’s article.

Don’t write an article this week; that will be next week’s post after you have received feedback.

This post should be 1-2 paragraphs in length (at least 50 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

Select one article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it.

2nd Interactive Response:

Select another article overview and critique the rationale for covering it. Ask questions or provide advice that will improve it.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great,” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

Week 2 Discussion Post

Write a 150- to 300-word article that discusses the real-word marketing incident you brainstormed last week. Today’s consumers of media want quick, informative, and exciting information. It can be written in the first or third person.

Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses to Classmates

1st Interactive Response:

Select one article written by a classmate and share your feelings about the marketing incident.

2nd Interactive Response:

Choose a second classmate’s article and explain what you would have done in the situation if you were the marketing manager or company decision-maker.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Module 3 - Case

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Case Assignment

Professional Application

This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.

You will report on three communication channels:

Digital Marketing (REQUIRED)

Select two of the following:

Broadcast Advertising (TV, radio)

Print Advertising

Outdoor/Out-of-Home Advertising

Sales Promotion

Direct Marketing (traditional)

Public Relations

Personal Selling

Communications Channel 1: Digital Marketing

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 Case3) to create your submission.

Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

The reference list page in APA format.

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. Rubrics can be viewed under “Assessments” at the top of the page.

Module 3 - SLP

INTEGRATED MARKETING COMMUNICATIONS AND PROMOTION MIX

Professional Application

You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.

Campaign Theme

Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments.

This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ads (based on the choices made in this week’s case)

Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media (based on the choices made in this week’s case)

Develop the “creative” for one electronic media campaign. Describe the following:

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies.

This section of the paper should be a half page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The focus of this assignment is application and critical thinking. If you are engaging in research, be sure to cite and reference the sources in APA format.

See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.

Use the attached APA-formatted template (MKT301 SLP3) to create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion)

The reference list page in APA format (see specific research requirements)

Grading Note:

At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The SLP rubric can be viewed under the “Assessments” menu at the top of the page.

Module 4 - Background

PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL, AND LEGAL ISSUES

Required Reading

Introducing Marketing Textbook:

Creative Commons License 3.0: https://creativecommons.org/licenses/by/3.0/legalcode

John Burnett

Introducing Marketing. Retrieved from https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388

Pub Date: 2011

ISBN 13:

Publisher: BCcampus

Read the following chapter:

9. Pricing the product

Readings

Millennials Are Effecting Change With Social Responsibility

https://www.forbes.com/sites/wesgay/2017/08/11/millennials-social-responsibility

8 Corporate Social Responsibility (CSR) Trends To Look For In 2018

https://www.forbes.com/sites/susanmcpherson/2018/01/12/8-corporate-social-responsibility-csr-trends-to-look-for-in-2018

Short Video Lectures

The Marketing Mix – Pricing

https://www.youtube.com/watch?v=2tzd7XivFqk

How Retailers Can Improve Shoppers' Price Perception

https://www.youtube.com/watch?v=l7OWuo5vGaw

Price Psychology and Online Marketing

https://www.youtube.com/watch?v=c_yOcEXqnZs

Optional Reading

Pricing Strategy An Introduction

https://www.youtube.com/watch?v=mmm0ccYPliU

Product Pricing strategies in Marketing - Types of Pricing in Marketing

https://www.youtube.com/watch?v=vpRFgi2HqQ0

HBR Readings in Social Responsibility

https://hbr.org/topic/social-responsibility

National Retail Federation Readings in Social Responsibility

https://nrf.com/news/social-responsibility

Discussion 4 Show Me the Money. Let's Talk Pricing.

Thus far we have developed a quality product and made it available to end users through an effective distribution system. Now it’s time to price the product.

Week 1 Discussion Post

Develop a pricing strategy for your chosen product/service.

Discuss what factors will impact your pricing strategy.

What pricing method would you use for your product/service and why?

These two questions require research using the textbook. No other resources are required. Citations and a reference list are required for this post.

This post should be 2 paragraphs in length (at least 100 words). Do not copy or quote. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 1 Interactive Responses to Classmates

1st Interactive Response:

Select a post from a classmate. Do you agree with the factors identified? Why or why not?

2nd Interactive Response:

Select another post from a classmate and suggest a price adjustment strategy that could be used for this product when sales growth slows down for this product/service in the future.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.

Week 2 Discussion Post

Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities.

Explain what product/service you are working with (this paragraph can be reused during class).

Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.

Not including the first paragraph describing your product, this post should be 1-2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Week 2 Interactive Responses To Classmates

1st Interactive Response:

Select one student's post and critique the fit of the project to type of company.

2nd Interactive Response:

Pick a second student's post and critique the underlying rationale of why the project was chosen for the company.

Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. No research is required; this is a reflection assignment.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Module 4 - Case

PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL, AND LEGAL ISSUES

Case Assignment

Presenting the Marketing Plan

Presenting to financers, your management team, client, or a work group is a skill that professionals need to master. Multimedia presentations are the norm today.

You’ll take on the role of champion for the product/service you have been applying throughout class. Let your upper management audience know why it should back the project with company resources. Be persuasive and professional.

Presentation Script

Create a script to accompany the presentation. It should be persuasive and targeted to the group chosen for this presentation. It can be written in a conversational style, but since you are engaging in research be sure to cite in the script and add a reference list in APA format.

PowerPoint Presentation

Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation.

Wording on slides should be bullet points or short overviews of what you will discuss when each slide is shown. You want your audience to pay attention to you and not read along on the slide.

This part of the Case should be at least 15 slides.

Assignment Expectations

Please submit your assignment.

Two files will need to be uploaded.

1. SCRIPT: A Word document using the attached template (MKT301 Case4).

2. POWERPOINT Presentation

Module 4 - SLP

PRICING; RECENT TRENDS IN MARKETING; AND SOCIAL, ETHICAL, AND LEGAL ISSUES

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT301. Since you have a series of different reference lists for each assignment, you’ll need to combine them for this submission.

SLP4: The Marketing Plan

Product/Service Overview (used in your discussions)

Module 1 Case:

Industry Research

Using articles predominately from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete and/or ProQuest Central, conduct secondary research on the industry in which your chosen product/service operates.

From your research and what you have learned in the readings, identify three (3) marketing environmental factors that will impact this type of product/service. Describe and explain the chosen marketing factors and discuss general market implications.

Module 1 SLP:

Real-World Application

Analyze why & how each of the three marketing factors will impact the chosen product/service.

Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.

Module 2 Discussion:

Week 1 Discussion Post

Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept.

Week 2 Discussion Post

Identify your target market. Provide a specific demographic profile and rationale for this decision. Consider the size of the market and its purchasing power.

A source that may help you: The US Census Bureau's American Fact Finder. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Module 2 Case:

Getting Your Product into the Hands of Consumers

Channel Levels

Select either direct or indirect distribution by writing about the pros and cons of both methods. (Research support is required.)

Needs of Target Market

Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. (Research support is required.)

Digital Commerce

Is your product/service conducive to digital distribution? You may wish to research a competitive product or service to see if it has a strong digital presence. Or you can engage in general research about going digital. (Research support is required.)

Module 2 SLP:

Buyer Behavior Application

Apply the model of consumer behavior (Exhibit 11 on page 89 of your textbook) to the product/service you selected in Module 1. Explain how the model affect the purchase process as it relates to the product/service.

Providing a list of the steps or a graphic of the model is not adequate, you should explain how the process works in the real world using your own words supported by research.

Module 3 Case:

Communications Channel 1: Digital Marketing

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Communications Channel 3

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why?

Module 3 SLP: