MKT2010 Week 1 Project - Analyzing the Marketing Environment

WEEK 1 PROJECT MKT2010

Identifying your Case Study

This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

Briefly summarize your selection (macroenvironment).

What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?

Can the demand for this product category change? Why?

Would this demand impact the immediate environment for it?

What new competitors, if any, will emerge for it?

How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

Submit your plan in a 3-page Microsoft Word document, using APA style.

Name your plan document SU_MKT2010_W1_LastName_FirstInitial.doc.

Submit your document to the Submissions Area by the due date assigned.