MKT200 Unit 7 Discussion - Digital Marketing Tactics

*Unit 7 Discussion: Digital Marketing Tactics(MKT200 Principles of Marketing)

Overview

Social or digital selling is the use of online, mobile and social media to engage customers, build stronger customer relationships, and augment sales performance. HubSpot and Google Analytics are two such popular digital tools that are considered a “must” for companies in the online or digital space.

Business Simulation

Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, is asking Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, small mom and pop clothing store that have little/no online presence has come to you for help and advice to grow its customer base.

Questions

1. What are the top three strategies Samantha might offer the mom & pop market, relative to adopting a digital or social marketing campaign?
2. How would you incorporate search engine optimization into your suggestions to the mom & pop market?