MKt100 Assignment 2-Situation Analysis

Assignment 2: Situation Analysis

Due Week 10 and worth 250 points

A company self-examination. What are we known for? Who do we want to become?

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the

assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name:

In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, Amazon.com, or Google.

Each of these three (3) companies (Fiat Chrysler, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

Option A

Fiat Chrysler

History