MKT week 1 discussions

"A Global Company" Please respond to the following:

• From the e-Activity, select a global company, and determine and explain its marketing strategy.

Determine and explain whether the global company you selected in Part 1 of this discussion has marketing myopia. Explain why or why not. Compare and contrast the marketing orientations of your selected global company with the orientations of the global companies that at least two (2) of your classmates have chosen.

DQ 2

"Ethnocentric, Polycentric, Regiocentric Marketing Orientations"Please respond to the following:

• Choose one (1) global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company exhibits the attributes of the selected orientation. Note: Make sure the company you selected is different from the ones that your classmates selected.

Select one (1) of the companies that your classmate(s) chose in Discussion 1. Next, compare and contrast the marketing orientations and rationale of the global companies you and your classmate selected. Note: Make sure the company you selected is different from the ones that your classmates selected.