MKT 505 Discussion 10

Week 10 Discussion MKT 505

Organizational Development" Please respond to the following:

• Determine the top three to five (3-5) factors that lead to the establishment of an international division within an organization on the cusp of increasing its global business activities. Describe each factor that you have chosen, and rank them in the order of importance. Provide a rationale for the response.

• Determine three (3) typical global marketing activities that companies should centralize at their headquarters and three (3) typical activities that they should delegate to national or regional subsidiaries. Provide a rationale to support your determination

"McDonald’s Social Responsibility" Please respond to the following:

• From the e-Activity, evaluate McDonald’s level of responsiveness to social responsibility concerns. Include an example from your observation of your local McDonald's to support your response.

• From the e-Activity, analyze the fundamental ways in which the three (3) dimensions discussed ( i.e., ideological, societal, and operational) afford different perspectives on corporate social responsibility for McDonald’s. Next, using these three (3) dimensions as the frame of reference, suggest a new tactic that McDonald’s could use to increase the level of responsiveness to social responsibility concerns.