MKT 421 Week 3 Individual Assignment Perceptual Map Presentation. Get an A++.

Review"perceptual mapping" located on the Week 2 ERR page.

Reviewthe example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Selectan industry with many competitors.

Select two key variables that segment the competition.

Completea perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.