MKT 421 - is best defined as the process of continuously obtaining
__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.
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- ?Environmental scanning
- ?Customer relationship management
- Relationship marketing
- ?Digital marketing
?__________ are small, downloadable software programs that work on tablet devices and smartphones.
- ?Algorithms
- Apps?
- ?Databases
- ?RFIDs
Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand's computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following?
- ?Guerilla marketing
- ?Relationship marketing
- ?Niche marketing
- ?Digital marketing
__________ segmentation is done according to where potential consumers live or work?
- ?Behavioral
- ?Demographic
- ?Geographic
- ?Psychographic
What is the difference between a marketing plan and a business plan?
- ?A marketing plan contains a description of an organization, whereas a business plan does not contain any description.
- ?A marketing plan contains details on operations, research, and manufacturing, whereas a business plan does not.
- ?A marketing plan addresses the financial projections of an organization, whereas a business plan does not
- ?A marketing plan deals with marketing actions, whereas a business plan addresses the entire organization.
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Solution: MKT 421 - is best defined as the process of continuously obtaining