MKT 4120 - How does post-decision dissonance

Mkt 4120

1. How does post-decision dissonance differ from post-decision regret, and what effect do these have on consumers?
2. Describe how consumers acquire information about goods and services by learning from experience with them.
3. How do expectations and performance contribute to disconfirmation?
4. Define attribution theory and equity theory, and explain how they relate to dissatisfaction.