MKT 3301 The Ad Council recently ran a spot on Comedy Central encouraging

The Ad Council recently ran a spot on Comedy Central encouraging young people to recycle. This is an example of

a.	Nonsponsored advertising.
b.	Societal marketing.
c.	Public service advertising.
d.	Cause-related marketing.
e.	Social advertising.

Grasshopper LawnCare bases their success on building a group of satisfied customers who use their services on a regular basis over long periods of time. This critical component of success is referred to as

a.	long-term customers.
b.	partnerships.
c.	inseparable clientele.
d.	client-based relationships.
e.	repeated customer contact.