MKGT 320 - The founders of Life is Good started their business

-The founders of Life is Good started their business by hawking? t-shirts on the street and selling them door to door in college towns. As the organization? grew, the number of different lines of products it offered? grew, too.? Collectively, these assorted product lines might be described as Life is? Good's __________.

A.merchandise assortment

B.product mix

C.service offerings

D.product assortment

E.unsought goods

2- Life is Good utilizes a percentage of its profits to support its own charitable? foundation, whose purpose is to provide support services for frontline childcare providers. Its notion of? "Do well by doing? good" is encapsulated by which of the following? concepts?

A.Co-branding

B.Interactive marketing

C.Brand extension

D.Branding

E.Social marketing

3-The cartoon character? "Jake" embodies the organizational values of Life is Good and is intended as a symbol of optimism and all that is right with the world. The? "Jake" logo is an important symbol of the? company's __________.

A.product line

B.product portfolio

C.brand

D.product quality

E.product mix

4-Jim? Laughlin, the director of communications for Life is? Good, emphasized the importance of spreading awareness of the? organization's goal of helping children through the sale of products to both customers and employees. If consumers rate Life Is Good more favorably because of these? efforts, the company has increased its? ____.

A. product mix

B.brand equity

C.service variability

D.product lines

E.brand value

5- For many of Life is? Good's customers, understanding of the? company's positive message and social role makes a significant difference in terms of their response to the? company's products and marketing. If this improves the? company's financial? position, it has increased its? _____.

A.brand awareness

B.service intangability

C.internal marketing

D.brand value

E.brand equity