mgt599 module 1 discussion latest 2018 april

Module 1 discussion

Strategic Management: Vision, Mission, and Stakeholders

To begin, please note that you are required to post each week (i.e., posting in Week 1 and Week 2 of Module 1 is a requirement of this course). We are going to have discussions on strategic management topics, as they apply to companies.

For this assignment, we will focus on General Mills, a multinational food manufacturing company: http://www.generalmills.com/

WEEK 1:

As you research General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.

Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company).

WEEK 2:

In consultation with your peers, analyze how General Mills represents and advances the goals of its stakeholders.