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The Case of the Troubled Casino

The Upper Midwest of the United States has lagged behind the economic recovery enjoyed by much of the rest of the nation. With an economy built largely on the steel, lumber, agriculture, and manufacturing industries, local businesses were hit by the triple challenges of declining commodity prices, globalization, and automation. Countries such as China and Canada offer cheaper steel or lumber, crop prices have been falling, and many manufacturing jobs either were replaced by robots or moved to China, Southeast Asia, or Mexico. Finding thriving businesses in this region can be difficult, and one of the few standouts has been in the gaming industry.

A small group of Native American tribal leaders opened the Brown Bear casino about 30 years ago. The facility was built on tribal land and as such is not subject to local, state, or federal taxes. Initially started as a relatively small stand-alone casino, the complex has grown to include 2,000 slot machines, 25 black jack tables, a bingo hall for 600 players, a convention center, a 400+-room hotel, three restaurants, and a golf course. Over the years it has become a destination location for those wanting to play golf, see shows, enjoy good meals, and gamble without having to travel all the way to Las Vegas to make it happen.

The Brown Bear casino complex is now a $50 million business headed up by a general manager, who in turn oversees 11 different department heads, such as the chief financial officer, head of security, director of gaming operations, and so on. These 11 leaders manage the 1,200 employees working at the casino, hotel, convention center, and golf course. Although the casino enjoyed strong growth during its first 20 years of existence, it has not recovered fully from the economic recession of 2007-2009. Many of the good-paying jobs in the area disappeared, and as a result the local population has become considerably smaller and older. Compounding this problem is the fact that the gaming industry is facing increasing competition for customers’ entertainment dollars. The chief marketing officer has implemented a number of campaigns to bring more and younger customers into the casino and increase their average spend per visit, but so far these efforts have yielded negligible results.

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Although the casino is the largest employer in the area, staffing and employee engagement have been chronic problems. Many long-term employees appear to be completely checked out at work, biding their time until retirement, and they go out of their way to disparage those who put in an honest day’s work. Despite paying a competitive wage and the relative scarcity of good-paying jobs the casino averages 30 percent annual turnover, with some positions reporting turnover rates over 100 percent. Turnover is not only taking a toll on the employees who remain (as they often have to pick up the slack for those who leave), but it also has an impact on the casino’s customer satisfaction and financial results. Newer and less experienced staff do not know how to handle more complex customer issues, and it costs the casino $1,000–$5,000 in recruiting fees for each new person hired. With 400 new staff being hired each year, these staffing fees are having a material impact on the company’s bottom line.

The general manager has asked you to help reduce staff turnover, create a more engaged staff, improve the casino’s customer satisfaction ratings, and ultimately have a positive impact on revenues and profitability.

1. How could you use the Curphy and Roellig Followership model described in the the introduction to Part 3 (Links to an external site.)Links to an external site. to assess employees at the casino?  47 points

2. How could you use the five approaches to motivation (Chapter 9 (Links to an external site.)Links to an external site.), organizational justice, or the two-factor theory to reduce turnover and improve employee engagement?  46 points

3. How could you use a 9-box matrix to evaluate the casino’s 11 department heads? What data would you recommend the general manager use to assign potential and performance ratings?  47 points

 

As we wrap up our reading for the session we close on charismatic and transformational leadership styles. 

Identify a leader in your organization (use a fictitious name) and describe to us whether this person is charismatic or transformational in their leadership style?  Support your decision with an example of something they have done to demonstrate this leadership style.

You may also choose to use someone other than a current boss, such as a religious, nonprofit, or political leader in your community you have worked with in a volunteer role.

Respond to two peers for a total of 3 posts for the week.

 

 

 

 

 

 

Assignment 02 – Influence Tactics

 

Purpose: To demonstrate how often influence tactics are used in everyday life.

 

Reading: Chapter 4: Power and Influence – Reference Influence Tactics

Read Chapter Four of the textbook focusing on the section referencing the 9 influence tactics as identified by the authors of the textbook.

 

Exercise Title: Television Commercials and Influence Tactics

 

Requirements: You are to record and upload two (2) televisions commercials (no longer than 60 seconds) to the course shell. You are to provide an in-depth analysis of the commercials chosen and apply which influence tactics (minimum of two) that are being applied in the commercial to the public and support your reasoning and your presentation is to utilize power point in presenting your statements. Your power point slides are limited to a total of four (4).

 

Mediums: Video and PowerPoint.

 

Provide PowerPoint Presentation detailing the Influence Tactics Utilized in the Commercials as instructional guide for your classmates.

 

Summary:

The students should play each commercial one at a time and explain the influence tactics used in the commercial. They should address the following: why they feel these tactics were used, whether the commercial effectively influences others (how do we know or how would they measure this), and what other tactics might have worked.

 

Grading Rubric

A: Every task is presented.

B: One point is missed but the remainder of the requirements are met.

C: More than one point is missed.

D: The assignments misses many of the requirements.

F: Assignment submitted demonstrating no application of the text to the work provided.

0: Nothing was submitted, or the material was in violation of school policies such as plagiarism.

 

Item	Description	Points (140)
Project Format	Presentation contains no spelling, grammar, typographical or formatting errors, graphics and charts are clear and legible. Writing quality is excellent-clear, organized and professional.	40
Presentation Quality	Video(s) and Power point are uploaded properly and in a professional, clear and concise manner with ease to follow the workflow. Creativity is a plus in the quality of the presentation.	25
Professionalism	Work product is presented in a professional and appropriate manner that is conducive to the audience.	25
Power Point	Clear and concise statements with limited clutter to allow the audience clarity on application of commercial with influence tactic.	25
Video Upload	Proper upload of commercials from student selected medium	25
Total Point Value	A quality presentation will meet or exceed all of the above requirements.	140

 

 

 

 

 

 

 

Each class member is required to develop an individual leadership development plan (LDP) reflecting the results of the four Skills for... papers submitted as homework and any assessments available, leading to a personal situational analysis. The LDP should clearly demonstrate a synthesis of relevant leadership theories explored in the class in the formulation of a personal action plan that includes specific development activities, necessary resources, and target completion dates.

Guidelines

• The final paper must be completed on the template provided in files
• The paper should be 12-15 pages in length (not including TOC & Reference pages), 12-point font, double-spaced, include a cover page, table of contents, and all sections identified in the template.
• Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are still very important. At least six authoritative outside references are required from the Online Library (anonymous authors or web pages are not acceptable). These should be listed on the last page titled Reference and correspond to each in text citation.
• Appropriate citations are required in the body of the report.
• All DeVry University policies are in effect, including the plagiarism policy.
• Any questions about this paper may be discussed in the Course Q & A Forum.
• This paper is worth 250 total points and will be graded on quality of research topic, quality of paper information, use of citations, grammar, and sentence structure. Each section of the template provides an overview of what is expected as well as the exact verbiage from the rubric.

Milestones

• Participate in class discussions and correspondence with professor regarding the LDP (Week 1).
• Learn insights about yourself through readings, reflections, assessments, and Skills for assignments (Weeks 2–6).
• Understand who you are and where you want to go—benchmarking your current leadership strengths and developmental opportunities as completed in the LDP template in Files (Weeks 2–6).
• Turn in Draft of final paper for review (Week 5)
• Develop your final paper based on assignment template, research and reflection (Due Week 7)

Grading Rubrics

Category	Points	%	Description
Professional Presentation	10	4%	The paper includes the elements as appropriate for length: cover page, table of contents, list of charts, and tables as needed.
Organization and Cohesiveness	10	4%	The paper was organized, had topical flow, and used appropriate industry vocabulary, concepts, and presented a logical flow throughout.
Editing	5	2%	Sentences are complete, clear, and concise. Sentence transitions are present and maintain the flow of thought.  The paper follows APA format.
Personal Mission Statement	25	10%	The paper gives a sense of personal vision and purpose. It speaks to where one is today and where one is headed on his or her personal leadership journey. It portrays philosophy of leadership.
Past, Present, and Future Analysis	50	20%	The paper looks at past lessons and practices, current realities, and future potential. It seeks to garner lessons from experiences thus far, as well as potential opportunities to learn and practice. It identifies possible formal and informal assignments for their leadership potential.
Literature Review	75	30%	The paper outlines contemporary and classic leadership writings and theory, highlighting their applicability and effectiveness for the writer's current or future industry. Assess the implications of current leadership trends on the writer's personal development.
Action Plan Document	50	20%	The paper has complete and comprehensive completion of writer's LDP map template, ensuring specific actions, supporters, and dates, as well as objectives for strengths and developmental needs.
References	25	10%	This section includes a list of references for all cited articles and books used in the preparation and development of the LDP.
Total	250	100	A quality paper will meet or exceed all of the above requirements.

 

Best Practices

Use the template provided or the papers will not be graded, but returned for correction.  I provide "0" which stands for opportunity and give you information to resubmit your work except for discussions.

1. Apply a three-step process of writing: plan, write, and complete.
2. Prepare an outline of your research paper before you go forward.
3. Complete a first draft, and then go back to edit, evaluate, and make any changes required.
4. Use visual communications to further clarify and support the written part of your report.

You could use examples like graphs, diagrams, photographs, flowcharts, maps, and drawings. Think of the LDP as a document you might submit to your manager as part of your personal development plan that demonstrates how you intend to develop your own leadership abilities and pursue promotional opportunities within your business or industry.

Finally, keep in mind that the key reason for this course is to give an aspiring leader a more personal perspective about what it means to be a leader, as well as suggestions on how to become one.

Leadership is a bit like surfing. Both involve keeping your balance while learning the best path to follow amid constantly changing conditions. Your challenge now is to start moving on the path to more effective leadership by developing your own skills and abilities.  Hopefully, this project will contribute much to that process.