McDonal Wendy’s........................................

(1) LIQUIDITY:
FY 2011 FY 2012
Current Ratio:

McDonalds ____ ____
Wendy’s ____ ____

Quick Ratio:

McDonalds ____ ____
Wendy’s ____ ____

Comments On McDonalds Liquidity:

Be sure to include comments! The numbers are meaningless by themselves. Comment
on what you see. What story do the numbers tell?






(2) ASSET MANAGEMENT
FY 2011 FY 2012
Total Asset Turnover:

McDonalds ____ ____
Wendy’s ____ ____

Average Collection Period:

McDonalds ____ ____
Wendy’s ____ ____

Comments On McDonalds Asset Management:


(3) DEBT MANAGEMENT:
FY 2011 FY 2012
Total Debt to Total Assets:

McDonalds ____ ____
Wendy’s ____ ____

Times Interest Earned:

McDonalds ____ ____
Wendy’s ____ ____

Comments On McDonalds Debt Management:


(4) PROFITABILITY:
FY 2011 FY 2012
Net profit Margin:

McDonalds ____ ____
Wendy’s ____ ____

Return on Assets:

McDonalds ____ ____
Wendy’s ____ ____

Return on Equity:

McDonalds ____ ____
Wendy’s ____ ____

Modified Du Pont Equation, FY 2012:

McDonalds Wendy’s
Net Profit Margin ____ ____
Total Asset Turnover ____ ____
Equity Multiplier ____ ____

Comments On McDonalds Profitability:


(5) MARKET VALUE RATIOS:
FY 2011 FY 2012
PE Ratio:

McDonalds ____ ____
Wendy’s ____ ____

Market to Book Ratio:

McDonalds ____ ____
Wendy’s ____ ____

Comments On McDonalds Market Value Ratios:


PART 4, CONCLUSIONS AND RECOMMENDATIONS

Summarize your analysis. Review your comments in the financial analysis section and provide your assessment of the overall status of the firm. Include any recommendations you think are appropriate

List any other recommendations you have for the firm in view of your analysis.