MBA635 marketing plan and presentation

Marketing Plan Project (200 points): Due Day 7. Students will select a small company or non-profit and develop a marketing plan following the guidelines in the course preparing an executive summary, situational analysis, SWOT Analysis, marketing goals and objectives, marketing strategy, marketing implementation, evaluation, and control. The project should be a minimum of 10 pages (which does not include the cover page, table of contents, reference, or appendices). A minimum of 10 good reliable references are required.

Marketing Plan Presentation (20 points)

Due Day 7.Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation.

Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations.

Your presentation should include:

· Findings uncovered in the SWOT analysis that are the basis for your recommendation

· Overall strategy recommendation based on competitive advantage

· Analysis and description of target audience as it applies to this strategy

· Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale

· Implementation plan and conclusions.

· You must include notes or record the presentation via Collaborate to simulate a live presentation.

Format: 10 to 15 slides inPowerPointloaded to the Assignments folderas a PDFonly.