mba565 module 2 discussion latest 2017

Module 2 discussion

A friend has approached you with a business idea. She asks for your assistance with figuring out who might be willing to shop at the new business. The Bark and Brew is a coffee/tea shop similar to a Starbucks; however, there is a twist: dogs are welcome. The plan is to carry products that will cater to dogs as well as humans, including drinks and snacks. The intent is not compete with pet stores but to compete with coffee shops. Based on this business idea, consider how you would use marketing research and competitive analysis to assist your friend in determining its viability.

In the determination of opening the Bark and Brew Café, you decide to complete a competitor analysis. Would you use a product form or a product category competition analysis? Why? What would be the source of your information?

Include in your discussion post personal observations as well as concrete examples to support your views. Initial posts should be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.

Post your initial response to the discussion question no later than Thursday 11:59 PM EST/EDT.

Respond to at least two of your classmates no later than Sunday 11:59 PM EST/EDT. If possible, respond to a classmate that has not received a response and avoid responding to posts of your fellow group members. Your responses should be constructive in nature and take the discussion to another level of thought or perspective. Your response must be more than just one or two lines and not a simple statement of agreement to the original post.